Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year.
While its Bud Light work will depict an elaborate prank on a single unsuspecting person, the brewer revealed Tuesday that one of its two Budweiser spots will feature a single U.S. serviceman, Lt. Chuck Nadd, receiving a surprise hero's welcome home—from Bud and his entire town of Winter Park, Fla.
"The festivities included a full ticker tape parade, complete with marching bands, antique military vehicles, the VFW motorcycle club and an appearance by the world-famous Budweiser Clydesdales—all a complete shock to Lt. Chuck Nadd, who expected only to see his family waiting for him," the brewer says.
A-B says it was originally planned as a 30-second spot, but expanded to a :60—bringing the company's total time in Sunday broadcast to four full minutes. Its other spot, "Puppy Love," also a :60 and a sequel to last year's "Brotherhood" ad with the baby Clydesdale, is expected to hit YouTube on Wednesday morning.
See the teaser for "A Hero's Welcome" below.
