Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics?
The American team scores against the Russian team, and the cosmonaut spills his Coca-Cola in zero gravity. But then he and the astronaut work together to slurp up all the free-floating droplets before they can wreck havoc on the vessel's electronics—because, cue fantasy, Coke brings everyone together. (The cosmonaut, amusingly enough, is the same actor from DirecTV's "Opulence, I has it" ad—seems the Russian oligarch bought his way to space.)
This ad, from Wieden + Kennedy, is from the sugar-water school of international relations, consisting largely of Coke ads hitting you over the head with a happy hammer. Do you feel good? You'd better.
A second new spot, also posted below, is from the sugar-water school of mini snowmen and romantic walks through winter wonderlands. There will be charming, twee songs like Kat Edmonton's "Lucky" playing in the background. "We don't even have to pretend we know what it is we're looking for," say the lyrics.
Duh, we're looking for a Coke, of course.
CREDITS
Client: Coca-Cola
Spot: "ISS"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis, Antony Goldstein, Jeff Gillette
Copywriter: David Povill
Art Director: Brad Trost
Producers: Jennifer Fiske, Hayley Goggin
Account Team: Brian Mead, Luke Purdy
Executive Creative Directors: Joe Staples, Susan Hoffman
Head of Production: Ben Grylewicz
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Diane McArter
Line Producer: Pete Vitale
Director of Photography: John Lynch
Editorial Company: Joint Editorial
Editors: Kyle Valenta, Eric Hill
Outside Editor: Mikkel EG Nielsen, Rock Paper Scissors
Post Producer: Shelli Jury
Post Executive Producer: Patty Brebner
Sound Designer: Charlie Keating
Assistant Editor: J.B. Jacobs
Visual Effects Company: The Mill
Visual Effects Supervisor, Flame Artist: Tim Davies
Visual Effects Producer: Jordan Sharon
Executive Producer: Sue Troyan
Coordinator: Jillian Lynes
Colorist: Adam Scott
Telecine Producer: LaRue Anderson
Producer: Megan Campbell
3-D Lead Artist: Phill Mayer
3-D Artists: Kenzie Chen, Yorie Kumalasari, Juan Zavala, Martin Rivera, Michael Lori, Jacob Bergman, Miguel Guerrero, Robert Chapman, Katie Yancey, David Hackett, George Liu, Ashraf Ghoniem, Meng Yang Lu
2-D Lead Artist: Tim Davies
2-D Artists: Steve Cokonis, Adam Lambert, Daniel Lang, Robert Murdock, Lisa Ryan, Dag Ivarsoy
Matte Painting: Andy Wheater, Andy Romine
Shoot Supervisors: Tim Davies, Nick Lines
Music, Sound Company: Stimmung
Composer: Robert Miller
Song: Light Calvary (Franz Von Suppe, original composer)
Producer: Megan Campbell
Executive Producer: Ceinwyn Clark
Mix Company: Eleven Sound
Mixer, Sound Design: Jeff Payne
Producer: Suzanne Hollingshead
Audio Assistant: Ben Freer