If any unexpected flames of love start flickering in Paris for Valentine's Day today, the Cupid-shot lovesick fools will be ready. That's because the Flower Council of Holland (an industry group that helps florists build their businesses) has installed 1,500 cute little red boxes that are modeled after emergency boxes—but contain single red roses. "In case of love at first sight, break glass," the boxes say. It's a cute idea, and not as dangerous as it sounds. The "glass" is actually cellophane. Agency: Kingsday.
CREDITS
Agency: Kingsday, Amsterdam
Production Company: Chocolat Rouge Films Parijs
Client: Flower Council of Holland