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Sony Wants You to Pay Attention to the Details

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Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae can make you stand out in the dance world.

The commercial also doubles as a great way to show off the smartphone's underwater capabilities. No, this is not some waterproof iPhone hoax.

Plus, there’s nothing better that a little "wakey wakey, eggs and bakey." While you’ll still have to scramble your own eggs, Oscar Meyer has promising new technology that will pump out fresh fried bacon scent when your cellphone alarm goes off. Interested parties can apply for the beta test.

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NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

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