Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod energy is back in spades with the new spot, "Bounce," from TBWA\Media Arts Lab and the animators at Psyop, pushing the seventh-gen Nano and fifth iteration of the iPod Touch. Apple debuted the ad at a September media event, but it hit YouTube and TV on Wednesday to correspond with the first shipments of the new Touch. The track is "Yeah Yeah" by New Zealand artist Willy Moon. Credits below.
CREDITS
Client: Apple
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Directors: Demian Oliveira, Jesse Gazzuolo
Art Directors: Parker Grant, Shawn Schrader
Executive Producer: Mike Refuerzo
Agency Producers: Rob Saxon, Stephanie Gocke, Zane Miller
Production Company: Psyop
Director: Laurent Ledru
Editor: Brett Nicoletti
Flame Artist: Kim Stevenson
Lead Animator: Daniel Vislocky