Which came first: the chicken or the tiny Welsh choir singing stridently about online supermarket shopping? The eggs in this loony new British TV spot are well past their sell-by date—to the point where they're singing songs to the tune of the Welsh standard "Men of Harlech." Someone needs to empty the fridge more often. The spot, by CHI & Partners, featuring face-on-food animation in the style of Annoying Orange, promotes mySupermarket—an Internet supermarket shopping and comparison website, of which the eggs are supremely enamored. "Since launching in 2006, we have seen fantastic growth with more and more people using us to be as savvy as possible with their grocery shopping," a client rep tells Campaign. "Now that we have established ourselves, we're heading offline to capture people's imaginations and take the mySupermarket proposition to a much wider audience, in a witty, charming and memorable way." These eggs should get together with Tabasco's pepperoni barbershop quartet and go on tour.