Channel: Adweek Feed
Mark channel Not-Safe-For-Work? cancel confirm NSFW Votes: (0 votes)
Are you the publisher? Claim or contact us about this channel.

Jesus Joins Che Guevara, Genghis Khan and More in Online Investment Ads


You wouldn't think Jesus would be too concerned about his investment portfolio these days, but online trading service Kapitall has tapped Him as a spokesman anyway in a campaign featuring "revolutionary" historic figures.

In a series of spots that went live today, Jesus cracks jokes about crucifixion while Che Guevara cooks frittatas and Genghis Khan showers himself with coins. Backed by a $1 million media spend, the online ads also include Leonardo da Vinci (with nude lounging boy toy) and Cleopatra (with frond-waving boy toy).

But clearly it's the depiction of Jesus that's bound to arouse the most consternation. In a second spot, not yet posted, Jesus says he learned about Kapitall when God found the site and yelled "JESUS CHRIST!"

"Kapitall, and our newly launched advertising campaign, is about being revolutionary," Kapitall CMO Pascal Ehrsam tells AdFreak in an email. "The brand campaign is not meant to be offensive, but to give a nod to some of history's notable icons. Comprising many ethnicities and religions, Kapitall is made up of people from all over the world. We have great respect and admiration for all, even as we strive to entertain."

The campaign was created by agency Swell, with media planning handled by PM Digital. It will run through the summer on YouTube, Facebook, Twitter, Google, Yahoo and Gawker Network, generating an estimated 50 million impressions per month.

Check out the first Jesus spot below and more from the campaign after the jump.

Latest Images

Trending Articles