Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval.
While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of "Old McDonald"—to suggest that eating an Egg McMuffin is something you'd do 30 years ago, not today.
Perhaps inadvertently proving Taco Bell's post, the most recent post on McDonald's Facebook page is a Throwback Thursday image of the Egg McMuffin with the caption: "Groovin' since '72. You dig?"
Credits below.
CREDITS
Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Deutsch Creative Credits and Titles:
Agency: Deutsch, Los Angeles
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Sieband
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Trey Tyler
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Jeff Perino
Associate Producer: Damon Vinyard
Music Supervisor: Dave Rocco
Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Jon Zilles
Executive Producer: Robert Fernandez
Line Producer: Matt Oshea
Food Shoot Production Company: Wood Shop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh
Post Facility: A52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack
Music: Massive Music
Audio Post Company: Lime Studios
Mixer: Mark Meyuhas & Rohan Young
Producer: Jessica Locke
Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
Group Account Director: Walt Smith
Account Director: Amanda Rantuccio
Account Supervisor: Krista Slocum
Account Executive: Kim Suarez
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Georgette Bivins
Business Affairs Manager: Nestor Gandia
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
Senior Broadcast Traffic Manager: Gus Mejia
