Justin Bieber's new anti-cyberbullying PSA may have been mandated by a plea deal to bail his manager out of reckless endangerment charges, but it's still surprisingly heartfelt. And judging by some of the comments on Bieber's YouTube videos, it's familiar territory for him. The video, posted to stopbullyingli.org, runs a bit long at 11 minutes, but it does offer the unintentional hilarity of Bieber looking kind of like Sally Jessy Raphael. I think it's worth sitting through just for that.