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Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase


Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks.

Why they went with cops trying to pull someone over, I have no idea; the concept doesn't really need them, and neither does the visual gag they're setting up (being outpaced by a slow-moving bird). But I suppose the randomness is part of the charm.

I suppose Wheat Thins probably should be a controlled substance, though. They taste too good to not be drugs somehow.

Credits below.

Client: Wheat Thins
Spot: "Air Chase"

Agency: Being, New York
Executive Creative Director: Matt Ian
Creative Directors: Samira Ansari, Lisa Topol
Copywriter: Jerome Marucci
Art Director: Steve McElligott
Executive Producer: Jason Souter
Director of Business Affairs: Samantha Norvin
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Felicia Simmons
Group Account Director: Brett Edgar
Account Director: Hayden Lockaby
Account Executive: Kelly Mendola

Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney

Editorial: Mackenzie Cutler
Editor: Erik Laroi
Executive Producer: Sasha Hirschfeld
Postproduction: Evan Meeker
Sound Designer: Sam Shaffer

Visual Effects: Moving Picture Company
Executive Producer: Justin Brukman
Producer: Adele Major
Visual Effects Supervisor: Ricky Weissman
Visual Effects Team: Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee

Telecine: Co3
Colorist: Tim Masick

Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Music: Butter
Composer: Dave Quattrini
Producer: Annick Mayer
Executive Producer: Ian Jeffreys

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