Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.)
The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:
• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year's and other holidays
• No time to sleep
• Salary = $0
The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.
Check out what happened below. It's worth watching to the end.
CREDITS
Project: World's Toughest Job
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts
Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
Director of Photography: Brian Rigney Hubbard
Editing, Visual Effects: PS260
Editor: J.J. Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Lead Visual Effects Artist: Patrick Lavin
Assistant Artist: Matt Posey
Audio Post: Soundtrack
Sound Design, Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston
Client: American Greetings
Executive Director, Marketing: Alex Ho