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See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln


Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone.

"They clone Abe Lincoln's DNA and name the clone president for life...except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' their wildest movie ideas. Those 115 characters (he had to leave room for the hashtag) were then crafted by a Hollywood film crew into 15 seconds of film—called Linclone.

You can check out the mini-movie below. The credits take way longer than the film itself—luckily there are some outtakes to keep things interesting.

Lazar was flown to New York and given the green carpet treatment by the Tribeca sponsor at the festival. Guests included Robert De Niro himself, who really should have played Lincoln if we're being honest.

Credits and more below.

The movie poster:

Lazar and DeNiro:

A deleted scene from the movie:

An interview with the director:


Client: Heineken
Project: #15SecondPremiere

Agency: Wieden + Kennedy, New York
Executive Creative Director: Susan Hoffman
Creative Directors: Eric Steele, Erik Norin
Copywriter: Mike Vitiello
Art Director: Cory Everett
Social Strategist: Jessica Abercrombie
Brand Strategist: Kelly Lynn Wright
Senior Interactive Strategist: Tom Gibby
Community Manager: Rocio Urena
Head of Content Production: Nick Setounski
Producer: Owen Katz
Print Producer: Kristen Althoff
Broadcast Traffic Supervisor: Sonia Bisono
Studio Designer: Chris Kelsch
Account Team: Patrick Cahill, Samantha Wagner, Kristen Herrington
Business Affairs: Lisa Quintela
Project Manager: Rayna Lucier

Production Company: Jefferson Projects
Executive Producer: Chris Totushek
Director: Eric Appel
Director of Photography: Mathew Rudenberg

Production Company: Whitehouse Post
Editor: Alaster Jordan
Assistant Editor: Matt Schaff
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
Original Music: The Ski Team

Postproduction Company: Carbon VFX
Lead Compositor: Matt Reilly
Smoke Artist: Joe Scaglione
AE Artist: Maxime Benjamin
Executive Producer: Frank Devlin
Colorist: Yohance Brown
Surround Mix: Sound Lounge
Engineer: Justin Kooy
Executive Producer: Harrison Nalevansky

Cast and Crew
Abraham Linclone: Robert Broski
Dr. Satterberg: Eric Satterberg
Chief Justice: Paul Gregory
1st Assistant Director: Scott Metcalfe
2nd Assistant Director: Steve Bagnara
Production Supervisor: Megan Sullivan
DIT: Scott Resnick
Gaffer: Cody Jacobs
Key Grip: Kyle Honnig
Best Boy Electric: Brandon Wilson
Best Boy Grip: Ceaser Martinez
Set Decorator: Mark Wolcott
Prop Master: Eric Berg
Sound: Bo Sundberg
Boom Operator: Danny Carpenter
VTR: Carlos Patzi
Wardrobe Assistant: Beckee Craighead
Make-up Stylist: Kat Bardot
Make-up Assistant: Becca Weber
Production Assistants: Atif Ekulona, Eric Browning, Ewa Pazera, Julio Cordero, Desire Brumfield
Craft Services: Christina Gonzalez

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