Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a speech that is loaded to the gunwales with quotables ("You're just hired help paid in groin kicks!") to a room full of soon-to-be dads, while Sarah Harbaugh—wife of San Francisco 49ers coach Jim Harbaugh—tearfully warns men about the dangers of "dad pants."
Didn't Dockers make those popular in the first place? Just asking questions. It's nice to see gendered advertising that doesn't go out of its way to insult anyone for a change, but did I hear Gruden take a swipe at dad jokes? Like hell those are going away.
