CANNES, France—A Google app that translates sign language into text was among the forward-thinking student ideas honored at the Future Lions competition here today, sponsored by AKQA.
Now in its ninth year, the Future Lions challenges students to come up with ideas that weren't possible five years ago, for a brand of their choosing. This year's theme, "Rise," encouraged students to ascend to greatness and create the future.
Check out the five winners below.
We also have an interview with Rei Inamoto, AKQA's chief creative officer, about the Future Lions contest.
• Google Gesture for Google
By David Svedenstroem and Ludwig Hallstensson
Berghs School of Communication in Stockholm, Sweden
• Donate By Update for Apple + Product (RED)
By Tim Blaney Davidson and Batisan Lievers
Willem de Kooning Academy Rotterdam in Rotterdam, Netherlands
• Do Zero For Climate Change for Ben & Jerry's
By Fabian Lakander, Pia Hansson Näslund, Afshin Piran, Sebastian Sandberg and Linda Kraft
Berghs School of Communication in Stockholm, Sweden
• HEARt Me for the Children's Heart Foundation
By Anne Walde and Nicole Schurz
Miami Ad School of Europe
• Passion is Power for IBM
By Adam Radi and Mathias Trads
School of Communication Art 2.0 in London
"This year's Future Lions competition had the most forward-thinking and daring ideas to date," said Rei Inamoto, AKQA's chief creative officer. "We were blown away by the caliber of submissions and the winning teams rose to the challenge by providing concepts that not only inspire marketers, but help brands connect with their consumers in a way that has never been seen before."
Entries were judged by AKQA's Future Lions Council: Inamoto, Stephen Clements, Brendan DiBona, Duan Evans, James Hilton, Ben Jones, Peter Lund, Rob McIntosh, Nick Turner, Johan Vakidis. Guest judges from sponsor Google also took part.
