Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do You Poupon?" is not the next big experiment for the brand.
It's a spoof video that OBVS (Online Broadcast Virtual Station), which is apparently a sketch comedy group, posted to YouTube last weekend. It's since gotten 1.7 million views.
The reactions among YouTube commenters—not know for their sophisticated sense of humor—aren't surprising, particularly those drawn to Triumph, the Insult Comic Dog style humor. "This had just had me cackling like a small child." "Childish humor. Ageless." "If I could upvote this twice, I would, because it was EPIC!!!"
Kraft Foods gave us the official word that it's fake, but even they don't seem too bothered by it. Says a rep: "We're not surprised that people may have some fun with an iconic and loved brand like Grey Poupon. 'But of course,' we didn't produce or approve this video."