Getting people to watch videos online is difficult. After all, there's no exact science. Or, is there? Electronic dance violinist, Lindsey Stirling, has it figured out and now everyone is taking notice.
Stirling uploaded her first video in 2007 with hopes of getting on The Ellen Degeneres Show. She never made it on, but her video did go viral (by 2007 measures). Next came America's Got Talent, which she thought would be her moment to shine in front of an audience of millions. But, after being eliminated by the judges in the semi-finals, "Nothing changed," said Stirling, 28, in a video interview with Adweek. "There were no management companies, no labels hit me up. Nothing."
"Meeting Devin "Supertramp" Graham was what changed my life," recalled Stirling. She admits she didn't even know what a YouTuber was back then. Now, the violinist is a seasoned veteran with nearly 5 million subscribers and has over 670 million views.
In the Adweek video, Stirling discusses launching her viral videos and how it transformed her musical career. Also, she talks about why brands need to trust talent, working with John Legend, and, most importantly, how to make it on YouTube.