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Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes


One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is this fun campaign from Spain that won a gold Lion in Film Craft on Saturday.

The client, Radio Euskadi, is a radio station that plays music and also runs news reports. This campaign merged the two in a way that will bring a smile to your face—and got the crowd at Saturday's award show in the Palais cheering loudly.

President Obama and soccer manager José Mourinho, take it away…

Client: EiTB / Radio Euskadi
Agencies: Basque Agency, EiTB Dimension
Production Company: Debolex
Production Company: Irusoin

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