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Ad of the Day: DnB


"Some people are lucky in life. For the rest of us, saving up can be smart." That's the tagline for Try/Apt Oslo's campaign for Nowegian bank DnB, which follows the adventures of the world's "luckiest woman" and a certain salt-and-pepper-haired actor who follows in the grand tradition of A-list stars doing ads outside the U.S. 

So, what makes this woman so lucky? In the first installment of DnB's now-three-part series, she wakes up from a night of (presumably) heavy drinking in a hotel room only to realize that she has gotten married with no memory of the event. (She could have been roofied, but that takes things in a way darker direction.) Luckily, her new husband is none other than George Clooney—who then takes his new bride on a honeymoon to Bora Bora, we learn in the follow-up spot.

This latest ad opens with a several-hundred-year flashback: A band of pirates pursues a group of treasure-wielding sailors across a remote island. But before the grimy scoundrels can get their grimy hands on the gold, the sailors bury the treasure chest on a beach. Because Mrs. George Clooney is the world's luckiest woman, it just so happens that she and her husband visit that very same beach while on their honeymoon in Bora Bora. She attempts to plant an umbrella in the sand, and lo and behold, finds the buried treasure.

Because what's better than being married to George Clooney? Being able to match his personal wealth!


Client: DnB
Agency: Try/Apt, Oslo, Norway
Copyriter: Janne Brenda Lyso
Art Director: Stian Johansen
Production Company: Bacon
Director: Martin Werner
Producer: Magne Lyngner
Dlirector of Photography: Sebastian Blenkov
Editor: Mikkel EG Nielsen
Visual Effects: Bacon X

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