To help expand its reach in Canada, Netflix has released a series of new ads that play off the streaming video service's role as a sort of cultural watering hole from which we can draw endless references.
Created by DDB Vancouver, two of the spots continue the vibe of the "Pep Talk" spot from earlier this year by showing how citing movies and shows on Netflix can help you in tough situations like asking someone to marry you or sharing a hospital patient's prognosis.
A third spot takes a pretty different approach, although the setup's quite similar. I'll let you watch without spoiling it, though.
CREDITS:
Agency: DDB Canada Vancouver
Executive Creative Directors: Dean Lee, Cosmo Campbell
Creative Directors: Dean Lee, Josh Fehr
"AIRPORT"
Associate Creative Director: Daryl Gardiner
Art Director: Daryl Gardiner
Copywriters: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken
"PROPOSAL"
Associate Creative Director: Daryl Gardiner
Art Director: Daryl Gardiner
Copywriters: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken
"TEST RESULTS"
Associate Creative Director: Daryl Gardiner
Art Director: Daryl Gardiner
Copywriters: Daryl Gardiner, Geoff Vreeken
Agency Producer: Karen Brown
Account Team: Patty Jones, VP Client Services Director; Roger Nairn, Account Supervisor
Project Manager: Matthew Sy
Strategy: Rob Newell
Production Company: Steam / Anonymous Content
Director: Brian Billow
Senior Executive Producer-Anonymous Content: Eric Stern
Executive Producer-Steam: Krista Marshall
Executive Producer-Steam: Tony DiMarco
Director of Photography: Dion Beebe
Line Producer: Kelly King
Post-Production Company: Cycle Media http://www.cyclemedia.net/
Editor: Matthew Griffiths
Visual Effects/Animation: Peter Debay at Cycle Media http://www.cyclemedia.net/
Colorist: Stefan Sonnenfeld at Company 3
Audio House: Vapor Music
Audio House Creative Directors: Joey Serlin, Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency in LA: Ryan Bernstein
Casting Agency in Toronto: Andrew Hayes http://powerhousecasting.com/
Talent/Lead Roles only:
"PROPOSAL"
Jake: Chris Smith
Kate: Cali Fredrichs
"AIRPORT"
Stephen: Gary Smith
Elizabeth: Abigail Marlowe
"TEST RESULTS"
Patient: Mike Beaver
Doctor: Richard Waugh