Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
Pippen's cheeky claim comes toward the end of the amusing BBDO spot, in which Charles Barkley tells Houston Rockets star James Harden that all the greats have short memories.
"Achieving greatness requires never dwelling on the past," explains Foot Locker evp of marketing Stacy Cunningham. "It's always about looking ahead to the next opportunity and staying fresh."
In the ad, Barkley says he has no recollection of being nicknamed "the Round Mound of Rebound." Harden himself, of course, always forgets to shave. Kidding. Dude rocks that look! The spot is nothing but net for Foot Locker, generating lots of positive coverage and more than half a million views in less than 24 hours on YouTube. It's called "Short Memory Pt. 1." I wonder who'll be forgetting stuff next?
Jordan's long memory is well documented, and he isn't exactly famous for being able to take a joke. I wouldn't be surprised if the big grouch calls Pippen out for slinging bull.
