The State Farm-meister wants to pump … you up!
The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider) will star in the new Discount Double Check campaign.
Launching Sunday on the MTV Video Music Awards, the campaign by DDB Chicago will include four new TV spots as well as what the company is calling a "huge digital and social branded content push."
Aaron Rodgers, who has worked with State Farm for three years, will appear in two of the four spots. But the campaign is aimed at a broader general market, while still appealing to the football/sports audience.
The campaign is the result of a new relationship between State Farm and Lorne Michaels' media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties. SNL is celebrating its 40th anniversary this year.
Check out the first spot from the campaign, and credits, below. The Hans & Franz spots will roll out later.
CREDITS
Client: State Farm
Agency: DDB Chicago
Chief Creative Officer: John Maxham
Group Creative Directors: Barry Burdiak, John Hayes
Chief Digital Officer: Joe Cianciotto
Group Strategy Director: Gustavo de Mello
Group Business Director: Penn French
Director of Production: Diane Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Director: Hank Perlman, Hungry Man
Editing: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey)
Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)
—Richmeister
Creative Directors, Art Directors: Kurt Riemersma, Mike Porritt, Andrew Bloom
Creative Directors, Copywriters: Matt Ben Zeev, Frank Oles, Nathan Monteith
Art Director: Chris Bruney
Copywriter: Nick Novich
—Hans & Franz
Creative Directors, Art Directors: Brian Boord, Andrew Bloom
Creative Directors, Copywriter: Chad Broude, Nathan Monteith
Art Director: Chris Bruney
