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This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls

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Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket. 

Well, what if next time you went shopping for gear you were immediately put to the test?

Shoppers in Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring."

Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.

Totally freaked out, they are given a choice. Watch the video below to find out how these sudden extreme-sports participants fare.

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