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Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes

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If it's more comedy you want from your billboard, Sprite is happy to oblige.

Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him to endlessly crack jokes. He's sort of an outdoor version of the famous Pringles banner ad from 2009, offering seemingly stream-of-consciousness quips to keep viewers entertained.

The jokes aren't exactly side-splitting, and the case study's boast that Bill is the "first ad ever with mental issues" isn't exactly P.C. But at least he's a little different than your typical boring digital ad.

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