The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them.
Instead, you just sit on your couch with your buddy pretending that NBA star Kevin Durant is on your basketball team, or that you're a capable rock climber and base jumper, or you are racing an all-terrain-vehicle past some kind of very angry elephant, or you are on some distant desert planet having a Star Wars style laser fight with a bunch of robots.
So continues PlayStation's "Greatness Awaits" campaign, which has previously shown a man in a purple suit waxing philosophical before diving into a battle royal; other men trying to kill each other with medieval weapons while singing Lou Reed's "Perfect Day"; and an oil painter recreating "Washington Crossing the Delaware" with a relatively famous gamer and in-game heroes as the characters.
Sony created the new ad, "Friendly Competition," with the help of creative crowd-sourcing company MOFILM (also behind such charming commercials as Chevy's low-budget Oscar flick). Hollywood producer Jon Landau, whose credits include Titanic and Avatar, executive produced the new spot, which certainly delivers plenty of epic special effects (created with L.A.-and-Vancouver-based Zoic Studios).
And that's important. Without the flashy explosions, you might realize you won't actually find yourself riding a land speeder a long time ago in a galaxy far far away, and that really would ruin all the fun.
CREDITS
Client: PlayStation
Agency: MOFILM
Executive Producer: Jon Landau
Executive Agency Producer: Kristen Roland
Executive Creative Director: Tim Roper
CEO: Jeffrey Merrihue
Senior Account Director: Gabriela Merrihue
Account Director: Carter Hahn
VFX Company: Zoic Studios
VFX CCO: Chris Jones
Head of Broadcast Production: Ian Unterreiner
Executive Producer: Matt Thunell
VFX Producer: Nate Occhipinti
Editor: Dmitri Gueer
Production Company: Don’t Panic Productions
Producer: Melissa Panzer
Director: Jonathan Barenboim
Writer: Michael Zunic
Audio House: Eleven Studios
Sound Design: Henry Boy
Color: Dave Hussey @ CO3
Media Buying Agency: Carat
