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Ad of the Day: Oreo Is Creating Adorable Halloween 'Nomsters' in a Tim Burton-ish Lab


The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween.

Beginning today, fans of the Mondelez cookie brand will get to see a new nomster created each day in short videos set in the 1800s-style Oreo Laboratorium. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day.

The content is appropriately bite-size (the first video is just 11 seconds long), which of course is perfect for Facebook and Instagram.

The 32-by-64-inch set, featuring more than 100 different props—many of them handmade—was created by designer Lori Nix, whose work in miniature we last saw in this gorgeous short film for Bamboo Sushi. Oreo also partnered with Castelli Models to craft more than 40 stages of models for the stop-motion videos.

Check out the first nomster above, and contribute a name on Oreo's Facebook page. (Suggestions so far include Dunkfluffula, Count Candy Corneo, Vamporeo and Capn Fluffy Butt.) We've also got some exclusive behind-the-scenes photos below.

Last year for Halloween, Oreo paid homage to popular Halloween horror movies through Vine recreations.

Client: Oreo
Senior Associate Brand Manager: Kerri McCarthy

Agency: 360i
Creative Directors: Aaron Mosher, David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Executive Producer: Phil Pessaro
Producer: Ethan Brooks
Account Director: Josh Lenze
Senior Strategist: Mike Jacobson
Account Manager: Megan Falcone
Community Manager: Katya Kotylar
Community Supervisor: Namrata Patel

Production Company: Dream Machine Creative
Director: Andrew Wonder, Lainey Dubinsky
Producer: Alon Simcha
Executive Producer: Dylan Steinberg
Director of Photography: Fletcher Wolfe

Visual Effects: Konrad & Paul
Visual Effects Supervisor: John Christon

Sound: Silver Sound
Sound Designers: Robin Shore, Cory Choy, Luke Allen, Bryan Osborne, Ted Robinson

Set Design: Lori Nix, Kathleen Gerber, Nix & Gerber Studio
Character Fabrication: Dan Castelli, Castelli Models

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