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Dewar's: The Drinking Man's Scotch Preferred by English Women

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Dewar's is trying to convince young drinkers that Scotch whiskey isn't just a drink for your irrationally angry grandfather. It's also a drink for irrationally angry hot English women with Scottish accents! Dewar's got Opperman Weiss to make some ads with English actress Claire Forlani (aka Lauren Hunter from NCIS: Los Angeles). The tagline "Are you ready to take life seriously?" Coming from her, it almost sounds like a threat. I guess they're implying that Dewar's is for serious, grown-ass adult drinkers, which has darker implications. So far they're missing the self-awareness and fun of ads by rivals like Jameson. We'll see if they pick it up in future ads.


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