John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.
"The Process" from BBDO New York is actually a pretty astute analysis of a pro athlete's stereotypical rise to fame, stagnation, bad financial decisions and downfall. In fact, it's quite a bit darker and more cutting than you'd expect, but Wall's reactions on each step of the twisting path are just about perfect.
Here's hoping this ad doesn't end up proving too prophetic for the 24-year-old Washington Wizards standout. Still, that wings place does look pretty awesome, so it might all be worth the risk.
CREDITS
Client: Foot Locker
Campaign: "Process"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dan Lucey
Executive Creative Director: Chris Beresford-Hill
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
EVP, Worldwide Senior Director: Troy Tarwater
Director: Janelle Van Wonderen
Account Manager: Nick Robins
Assistant Account Executive: Sam Henderson
Senior Planner: Brit Browning
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Eric Steelburg
Editorial Company: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editor: Nick Divers & Mike Leuis