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Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible


With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie star Chloë Grace Moretz. Cruz, 9, plays for Arsenal's junior team. And Harper, 3, has already been spotted front-row at New York Fashion Week.

But it's Romeo, age 12, who's just claimed the title of buzziest Beckham thanks to his starring role in "From London with Love," a short film for Burberry's holiday campaign.

For his directorial debut, Burberry's Christopher Bailey, who holds the dual roles of CEO and chief creative officer (a rarity in the fashion world), went all out. Inspired by the "golden age of cinematic musicals," Bailey brought in a corps of 50 dancers and Tony-nominated choreographer Lynne Page to help tell the story of a romance (between British models Hannah Dodds and Anders Hayward) in which young Romeo plays Cupid, with the help of some magical fairy dust he keeps in a Burberry gift box.

Good luck following an actual narrative—you'll be far too dazzled by all the beautiful people dancing around in Burberry coats against the backdrop of snowy London to pay attention to much else (save for Romeo, of course).

Having landed his first Burberry campaign at age 10, Romeo is already a veteran of the brand. And it's no mystery why he's such a Burberry favorite (apart from his famous pedigree, of course). He's absolutely adorable. It appears he's inherited quite a bit of talent from his parents, from his impressive screen presence (he actually manages to hold his own against the dancing and sparkles and costume changes and snow) to his fantastic dance moves to his ability to pull off a child-sized trench coat.

Bailey and Burberry have already helped launch the careers of A-list models like Cara Delevingne and Suki Waterhouse. In a few years, little Romeo could be the next Beckham to become a household name.

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