She's just like the iconic Barbie, but normal.
The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions will never be replicated by any actual human. But not only does the Lammily doll, created by 26-year-old Nickolay Lamm, have a normal waistline—she also comes with a sticker extension pack, in case you want to add moles or body scars or even cellulite.
It started as an art project, but interest grew for a "normal Barbie," and now the Lammily doll is available for purchase.
"I wanted to show that reality is cool," Lamm tells Time magazine."A lot of toys make kids go into fantasy, but why don't they show real life is cool? It's not perfect, but it's really all we have. And that's awesome."
To illustrate his point, he created a video transforming a Lammily doll into a Barbie doll via Photoshop—a clever play off videos we've seen dating all the way back to Dove's "Evolution."
Critics will surely point out that while Lamm is about reality and inclusion, the doll is only available as a white brunette. But Lamm has raised half a million dollars via crowdfunding, so hopefully we'll see more dolls available, cellulite and all.