Ever wonder what Harry Potter would do with an ad campaign? Have a look at this.
The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising.
Take a look below at "Magic Mop," a delightful little document of this whimsical stunt. And unlike regular magicians, they even reveal their secrets at the end.
Quebec City Magic Festival
Advertising Agency: Lg2, Quebec City
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: David Boivin, Vincent Bernard, Marc Rivest
Accountant: Eve Boucher
Agency Producer: Julie Pichette
Director: David Poulin
Production House: Nova Film
Producer: Dominik Beaulieu
Engineer: Sébastien Bolduc