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1-800-Contacts Ran the Perfect Ad on 'Eaten Alive' and It Wasn't Even (Totally) Planned

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Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for 1-800-Contacts, which aired on the telecast and did show a guy properly (if cartoonishly) devoured by a snake.

The plot of the ad, by Pereira & O'Dell, was a total coincidence. And in fact, the company originally planned to break the ad in January. But after hearing about the Discovery special, it was moved up to Sunday's broadcast—and the agency tells us the voiceover was even tweaked to tie into the show (specifically, the part where the snake-eaten dude murmurs, "I hope this makes me famous.")

1-800-Contacts also had some fun on Twitter last night.

CREDITS
Client: 1-800-Contacts
Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Account Director: Ashley Brown
Associate Strategy Director: Molly Cabe
Strategic Planner: Beth Windheuser
Vice President, Media Strategy: Joshua Brandau
Vice President, Production: Jeff Ferro
Senior Broadcast Producer: Elisa Moore
Director of Business Affairs: Jaime Szefc
Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose
Editorial Company:
Arcade Edit
Editor - Greg Scruton
Assistant Editor - John Gallagher/Ryan Andrus
EP/Managing Partner - Damian Stevens
EP - Nicole Visram
Producer - Gavin Carroll
Visual Effects, Timber
Jonah Hall & Kevin Lau - Creative Director's / Partners
Chris Webb - EP
Damian Stevens - Managing Director/Partner
Michael Theurer - Head of Production
Chris Homel - Lead Smoke Artist
Austin Hickman-Fain - Assistant Smoke
Emily Avoujageli - Producer
Music: Future Perfect
Executive Producer: Maxwell Gosling
CG Animation: Laundry
Creative Director: Anthony Liu
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta
Art Director: Anthony Maiuri
Modeling/Texturing/Lighting: Herman Kim, Yang Liu
3D Animation: Herman Kim, Yang Liu
Compositing: Ted Gore, Yang Liu
Sound: 740 Sound,
Sound Designer:
740 Sound, John Martin
Executive Producers:
Scott Ganary
Mix: One Union

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