The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.
Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.
Byrne won a Cannes Lions Young Director Award this year for his great short film Foureyes, and he gets the tone just right here, with the actors registering the perfect balance of awkwardness and mock awe. The spot nicely tracks the traditional arc of overcoming adversity—in absurd fashion. As the hero says at the end: "I am a man made of Skittles, and there is nothing wrong with that."
CREDITS
Client: Skittles
Spot: "Struck by a Rainbow"
Agency: BBDO, Toronto
Executive Creative Director: Carlos Moreno
Associate Creative Directors: Chris Booth, Joel Pylypiw
Producer: Aimee DeParolis
Director: Conor Byrne
Production Company: The Corner Store Films
Executive Producer: Susi Patterson
Producer: Tyler Byrne
Director of Photograph: Robert Scarborough
Editing Company: Saints Editorial Toronto
Editor: Griff Henderson
Assistant Editor: Sara Windrim
Audio: Greyson Matthews, Toronto
Postproduction: The Vanity, Toronto
Transfer: Alter Ego, Toronto
Casting Director: Michael Stevenson