We haven't heard much from Snuggie, the blanket with sleeves, in years. But no, they haven't gone out of business. Quite the opposite. They've been working on some stunning new designs and even cozier fabrics—and they're making a big, comfy marketing push this holiday.
Looking for a blanket that looks like a tuxedo or an evening gown? You're in luck! Are you an elderly person who wants to see people's faces when you dress up in a board-shorts or bikini blanket? You jokester—they've got that, too!
With a new belt and fitted cuffs, the Snuggie has never been better. And the ads are as campy as ever—though they may never do anything as wretched as these old holiday spots.
