Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the climbing-wall billboard; the hilarious pitch of catalog as tech device. Almost no marketer had a better year.
Now, Mother London gets the brand off and running for 2015 with the remarkable spot below, in which a flock of itinerant T-shirts are seen flying around the world before finally finding a home.
It was directed by Blink's Dougal Wilson—who actually made two of Adweek's 10 best ads of 2014 (Lurpak's "Adventure Awaits" and John Lewis's "Monty the Penguin"). The spot also features some great puppeteering work by Blinkink directors Jonny & Will.
Hopefully it's just the beginning of another strong year for Ikea. Full credits below.
Agency: Mother, London
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production Company: Blink
Puppeteering: Jonny & Will, Blinkink
Editor: Joe Guest, Final Cut