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Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds (SFW)


It's not easy to advertise X-rated products in a PG way. But Jung von Matt/Elbe does so in outlandish style with this spot for a German erotic retailer.

Visual metaphors for sex are a comedy staple, and there's a bunch of them here, as the spot gets more and more absurd on its way to an explosive climactic moment. "All this for a couple of euros," the woman says at the end. "Awesome!" the man replied. Voiceover: "All you need for more fun in bed. EIS.de. Make love for less!"

Steve Summersgill (Game of Thrones, The Grand Budapest Hotel) was the production designer on the eye-catching spot, with Daniel Warwick (who's done a bunch of ads for Playboy) directing.

Client: Eis.de
Campaign Title: Make love for less!
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative Directors: Dörte Spengler-Ahrens, Deneke von Weltzien
Creative Directors: Florentin Hock, Reza Ramezani
Copywriter: Eduard Hörner
Art Directors: Annika Bassmann, Nadine Nolepa
Account: Stephan Giest, Oliver Kielinski, Niels Böse, Julia Zierbeck
FFF: Lisa Kriszun
Director: Daniel Warwick
DoP: Carlo Jelavic
Production Design: Steve Summersgill
Styling: Edyta Kopcio
Production Company: Bigfish
Music Production: Eclectic, London
Agency Website: jvm.com
Media: TV/Online/Social Media
Industry: Retail Services

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