Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.
The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google search might be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain's markets.
It's called "Au Naturel," and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.
"Charlotte McKinney loves going All-Natural, especially when it comes to her burger," says the brand. "Introducing fast-food's first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics."
The ad was directed by RSA's Jake Scott, whose work includes last year's "Puppy Love" Super Bowl spot for Budwesier. So yeah, the guy has range.
CREDITS
Client: Carl's Jr.
Agency: 72andSunny
Chief Creative Officer, Founder: Glenn Cole
Group Creative Directors: Justin Hooper, Mick DiMaria
Creative Director: Mark Maziarz
Junior Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown, Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
Production Company: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist
Postproduction Company: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham
Transfer: CO3
Colorist: Mike Pethel
Senior Producer: Matt Moran
Visual Effects Company: JAMM Visual
Visual Effects Supervisors: Jake Montgomery, Andy Boyd
Computer Graphics Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards
Sound Design, Mix: On Music & Sound
Composer: Chris Winston