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Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile's Super Bowl Ad


First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing Super Bowl ad for T-Mobile to her list of conquests.

The 30-second spot, by Publicis Seattle, premiered Monday night on Conan O'Brien's TBS show Conan and will air during the Super Bowl as well. Kardashian tweeted about the spot Monday afternoon, and included a photo of her on set.

In the hilariously on-point spot, "Kim Kardashian West, Famous Person" pleads with viewers to pretty please, save your unused data—in pitching T-Mobile's Data Stash offer.

T-Mobile ran three Super Bowl spots last year, including one starring Tim Tebow. This year, in Kardashian's faux PSA, she explains the tragedy that occurs when wireless companies take back unused data from customers, as a depressing piano melody plays.

Kim—who also starred in an underwhelming Skechers Super Bowl ad in 2011—points out here, in mock seriousness, that if you lose all that precious data, you might also miss out on the chance to waste hours looking at snapshots of her trendy outfits and luxurious vacations. Because honestly, who doesn't love checking up on Kimye on Instagram every once in a while?

Don't lie, you totally do.

Client: T-Mobile
Agency: Publicis, Seattle
Production Company: Pretty Bird
Director: Paul Hunter
Head of Production: Tracy Hauser
Production Designer: Michael Gaw
Co-Founder, Executive Producer: Kerstin Emhoff
Line Producer: Julia Roberson
Director of Photography: Jeff Cronenweth

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