Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10152

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing


You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar.

It's a match made in heaven, really, as Offerman brings his world-weary, manly-man persona to the topic of America having gone soft, and needing the adrenaline shot of auto racing—along with all the accoutrements that culture brings, like grilled meats and American flag thongs—to set things right.

The video was made in-house, with Hungry Man's Dave Laden directing. A 60-second version will air right after the final whistle of NBC's Super Bowl telecast this Sunday, starting the network's engines nicely as it returns to broadcasting Nascar this summer.

Below, check out the script and credits.

America, it's time for a gut check.
If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they'd hang their powdered wigs in shame.
When our idea of danger is eating gluten, there's trouble afoot.
Yes, we the people have gotten soft, and all the likes in the world aren't gonna save us now.
But one thing will.
Welcome to the place where we speed all day
Where we bump and grind in a non-sexual way
Where scores are settled, and we break the rules
And everybody's got a set of badass tools
Get some Nascar in your life
Hello glory, goodbye strife
Welcome to the place that we call home
Where meats are grilled and you can bring your own
Where everyone's welcome and we all belong
Even my friend in his American flag thong
Get some Nascar in your life
Hug your kids and kiss your wife

You want Billy and Sally to learn about math and science?
Send them to the school of Nascar, they'll thank you for it.
Sure everybody at Nascar gets a trophy
As long as they win the f**king race
Watch your mouth
Did you know that less than 10 miles from Sonoma Raceway you can go wine tasting?
True story.
Get some Nascar in your life
Slap some butter on your knife
Welcome to the place where your beast is freed
Like the rubber hooves of a tire stampede
Where men and women compete together
Just like they did back in the 18-nevers
200 miles per freaking hour
700 freaking horse freaking power

VO: Neck and neck, the battle is down this last stretch/
And Offerman takes Harvick to the checkered flag
There's Harvick, Logano and Hamlin and Newman
Keselowski, Dale Jr, they're all super human
Jeff Gordon, Carl Edwards, Matt Kenseth, the Busches
And maybe Jimmie Johnson will come back and kick some tuchus
Hello glory, goodbye strife
You've got Nascar
In. Your. Life.

Client: NBC Sports
Agency: In-house
Chief Marketing Officer: John Miller
Senior Vice President, Marketing, Executive Creative Director: Bill Bergofin
Vice President, Brand, Co-Executive Creative Director: Lorin Finkelstein
Producer: Lindsay Davenport

Production Company: Hungry Man
Executive Producer, Creative Director: Allan Broce
Director: Dave Laden
Director of Photography: Eric Schmidt
Producer: Erin Sullivan
Line Producer: Craig Repass
Associate Creative Director: Craig Evans
Copywriters: Colin Nissan, Sean Farrell

Editing: Rock Paper Scissors
Visual Effects: The Mill
Music: Beacon Street

Viewing all articles
Browse latest Browse all 10152

Latest Images

Trending Articles

Latest Images