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Ad of the Day: Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest


Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it makes a sort of kinetic collage out of all the arts and crafts materials the S-Pen can emulate.

The aesthetics on display here, especially the color palette, wouldn't have been out of place in an early MTV video, to the point where I might suggest muting the video and listening to Peter Gabriel's "Big Time" while you watch.

It's a joy to watch, if not exactly groundbreaking, and the reaching-into-the-desk part shows that they're willing to play with form a bit.

Check it out below, along with the making-of video.

Client: Samsung
Agency: Heaven
Directors & Visual Concept: Julien Vallée & Eve Duhamel (Vallée Duhamel)
Art Director: Carolyne De Bellefeuille
Graphic Manager: Olivier Charland (Vallée Duhamel)
Set Manager: Jean-Constant Guigue (Vallée Duhamel)
Art Department: Frédéric Bouin, Thomas Salaun, Faye Duhamel
DOP: Jean-Philippe Bernier
Production Manager: Inès Steinmetzer (Vallée Duhamel)
Director Assistant: Karine Lamontagne
Hair and Make-up Artist: Léonie Lévesque
Dresser: Valérie Brousseau
Casting Director: Roxanne Doucet
Location Researcher: Anouck Serra Godard
Chief Electrical Officer: Hugo Roy
Key Grip: Stéphane Klopp
Choreographer: Steve Bolton
Choreographer Assistant: Lorena Liebman
Assistant Cameraman: Mathieu Nadon
Sound man: Dominic Heizmann
Editor: Josh Sherett @ The Workshop
Color grading: Mathieu Marano
Music: XS Studio

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