Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold.
At least, that's what goes down in this very entertaining 90-second spot from BBDO New York debuting two new flavors of Mtn Dew Kickstart: Mtn Dew Pineapple Orange Mango and Mtn Dew Strawberry Kiwi.
Although Mountain Dew is a sponsor of the Super Bowl through parent company PepsiCo, the brand won't run a spot on Sunday's game. Instead, Mountain Dew will debut this spot during the Super Bowl pregame show and follow up—during and post-game—on Twitter, YouTube, Snapchat and Vine.
You'll witness some pretty weird stuff going on here, but we wouldn't want to spoil the experience for you. Take a look for yourself:
Now, no one is saying that when you crack open an ice-cold Mtn Dew Kickstart that the people in that yellow traffic sign won't do some pelvic thrusts, your dog won't turn around and wiggle his butt, and those video game characters won't start shimmying. However, it seems unlikely. The idea here is that after a few gulps of one of these bad boys, you will be ready to take on anything—even a deer dancing in your living room.
At the end of the spot, you can click around for a few extra, remixed clips featuring the talking deer and the twerking dog, in case you don't feel fully satisfied.
CREDITS
Agency: BBDO New York
Client: Mountain Dew
Title: Come Alive
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
ACD/Copywriter: Dan Kelly
ACD/Art Director: Todd Rone Parker
Group Executive Producer: Julian Katz
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Sr. Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kylie Halperin
Account Executive: Jillian Netzel
Planning Director: Jessica Summerfield
Production Company: Caviar
Director: Keith Schofield
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Executive Producer: Cathleen Kisich
Head of Production: Kelly Bowen
DOP: Damian Acevedo
Producer: Adrianne McCurrach
Edit House: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Carlos Arias
Assistant Editor: Alexandra Debricon
Mix House: Heard City
Mixer: Phil Loeb
Post EFX: eightvfx
EP/Owner: Baptiste Andrieux
CD/Owner: Jean Marc Demmer
Executive Producer: Shira Boardman,
Executive Producer: Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
CG Lead: Jean-Baptiste Cambier
Lead Designer: Jaguar Lee
VFX Artist: Yann Mallard
Animator: Sue Campbell
Rigging: Kevin Culhane
Modeler: Diego Melgar
Look Dev: Damien Bataille
Flame Lead NY: Fabien Coupez
Flame Lead LA: Philip Ineno
Flame Compositor: Steve Miller
Flame Compositor: Alex Kolasinksi
Roto/Paint: Marianne Magne
Producer: Chad Carbone
Producer: Michael Shores
Coordinator: Kyle Leonard
Music:
Licensed Master: "Out The Speakers feat. Rich Kidz" by A-Trak, Milo & Otis
