Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it quiet.
That's the message of this amusing video by agency Zulu Alpha Kilo encouraging entries to Canada's National Advertising Challenge—a contest that challenges creatives to dream up the most unconventional solutions for Canadian marketers. Sounds like fun? Sure, but you'd better not let certain colleagues know you plan to enter.
The winning teams get a trip to Cannes in June. The NAC got 200 entries last year, but hopes to double that this year. The briefs go live March 2, with a deadline of March 30.
"We have big aspirations for the NAC, but we were facing a serious comprehension issue within the creative community," says Ellie Metrick, marketing and communications manager at NAC. "This year's online video goes a long way in explaining that we offer creatives an opportunity to do original work in exchange for a chance to go to Cannes."
Agency: Zulu Alpha Kilo
Client: National Advertising Challenge
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Client: Ellie Metrick
Production House Producer: Robbie McNamara
Video Post, Editing Company: Rooster
Editor: Chris Parkins
Online, Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility, Music House: Zulu Alpha Kilo
Audio Director, Engineer: Stephen Stepanic
Casting Director: Shasta Lutz