If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.
See some of the tweets below. Hooray for net neutrality! I guess?
UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below.
I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress— Skittles (@Skittles) February 27, 2015
#TheDress looks silver and blue to us.— Coors Light (@CoorsLight) February 27, 2015
idk what color that dress is but pancakes are definitely gold and butter is definitely white— IHOP (@IHOP) February 27, 2015
Clearly it's copper and black. #TheDress— Duracell (@Duracell) February 27, 2015
White and gold? Black and blue? All we see is white and red. #TheDress— barefootwine (@BarefootWine) February 27, 2015
We've been asked... The dress is blue & black. #tweetfromtheseat— Charmin (@Charmin) February 27, 2015
AKSHULLY if you adjust the saturation and bring down the levels you'll see that the llamas never even ran away in the first place. #TheDress— Pete Zaroll (@totinos) February 27, 2015
Trust us, #TheDress is white.— Clorox (@Clorox) February 27, 2015
You all have it all wrong. It's red & red. #TheDress— Fireball Whisky (@FireballWhisky) February 27, 2015
*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.— Denny's (@DennysDiner) February 27, 2015
It's white and gold. pic.twitter.com/OqrPgKx6r4— Pizza Hut (@pizzahut) February 27, 2015
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI— Domino's Pizza (@dominos) February 27, 2015
#TheDress might look better in red and white.— Coca-Cola (@CocaCola) February 27, 2015