It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles.
The first might be best described as a super-diverse high-five stop-action hand party, shot by pop photographer David LaChappelle. Human paws of all colors, ages, types and garnishments inch toward each other, craving meaning, and connection, and presumably Coca-Cola, while a soundtrack about loving together reaches fever pitch in the background.
Naturally, in the end, all those lonely hands find their true purpose in life—coming together to pay homage to the shape of a Coca-Cola bottle.
In a second spot, Coke's life actually flashes before its eyes. It had its first kiss in 1915, with Adrien Brody's great-grandfather apparently, before seducing a stern young journalist during the anti-Vietnam War protests in the 1960s, and then proceeding to hang around for every good thing that's ever happened, including break-dancing, bikinis, oceans, marriage proposals, Santa Claus, pool parties, street soccer and lots of young, beautiful people making eyes at each other.
And here's a third spot that tells a tall tale—most of it animated—about the creation of the Coca-Cola bottle. There's not much truth in advertising in this one.
There are still more ads on the Coke's YouTube page, and the High Museum of Art in Atlanta has even mounted a whole exhibit, The Coca-Cola Bottle: An American Icon at 100.
See the 12 other ads below.