The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.
The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.
The ads will run outdoors in New York City, Los Angeles and Indianapolis and shared through Oreo social channels starting this week. The featured artists are Shotopop,Jeff Soto,Ryan Todd,McBess,Andrew Bannecker,Geoff McFetridge,Andy Rementer,Alex Trochut,Craig and Karl and Brosmind.
See all the ads below, along with credits.
CREDITS
Client: OREO, Mondelez International, Inc.
Advertising: The Martin Agency
Public Relations: Weber Shandwick
Social: 360i
Media Buying: MediaVest
Client Credits:
VP, Global Biscuit Category Jason Levine
VP, Brand Strategy and Communications Jill Baskin
Senior Director, OREO & Chips Ahoy! Janda Lukin
OREO Global Brand Manager Flavio Ackel
OREO Sr Associate Brand Manager Kerri McCarthy
Agency Credits:
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: Magnus Hierta
VP/Creative Director David Muhlenfeld
VP/Associate Creative Director/Design: Chris Peel
Associate Designer: William Godwin
Senior Studio Artist: Matt Wieringo
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Acct Director: John Campbell
SVP/Group Acct Director: Darren Foot
VP/Account Director: Leslie Hodgin
VP/Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
Account Coordinator: James Salusky
EVP/Managing Director Production & Development: Steve Humble
Senior Art Producer: Anya Mills
Senior Print Producer: Paul Martin
Junior Print Producer: Jamie Parker
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer
Illustrators:
—Bernstein Andruilli
Shotopop
Jeff Soto
Ryan Todd
McBess
Andrew Bannecker
Geoff McFetridge
—Big Active
Andy Rementer
—Levine Leavitt
Alex Trochut
Craig and Karl
Brosmind
