A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media.
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.
AdFreak's exclusive look at the billboards shows how striking they are—simple and very nicely art directed, with great snapshots of friends framed by the word itself, next to a check mark. A small Facebook icon is the only branding, again showing the brand's newfound confidence as an advertiser. (It's an iconic brand by now, and is finally acting like one.)
The digital experience is interesting, too. The site, friends.fb.co, including all sorts of clickable content—leading to quirky little videos and photos, all of which are sharable on Facebook with a click.
Facebook will also be on hand at SXSW Interactive this weekend, partnering with Turner Sports to broadcast the Selection Sunday celebration at Turner's live NCAA March Madness Bracket Lounge. The Facebook Live show will be streamed on the NCAA March Madness Facebook page at 6 p.m. CT on Sunday.
See more of the Facebook billboards below.