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Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW


One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches deep. D'oh!

Having had great success with its first Simpsons construction set and minifigures, Lego will physically unveil its new Simpsons product at SXSW on Friday—the iconic Kwik-E-Mart featured regularly in the show.

The set goes on sale May 1. For hard-core fans of the Fox cartoon, it's a treasure trove. And it also has Easter eggs for Lego fans, including very rare dark orange bricks.

Among its more interesting features:

• Six minifigures: Homer Simpson, Bart Simpson, Marge Simpson, Apu Nahasapeemapetilon, Chief Wiggum and Snake (aka Jailbird)
• Opening rear walls, a removable roof with secret vegetable garden, Kwik-E-Mart signage, light-blue walls, dusty blue floors, turquoise welcome mat, shelves, refrigerated cases, counter, Buzz Cola soda fountain, juice dispensers, coffee machine, two arcade games, ATM, crates of Powersauce bars, surveillance cameras, rear storage closet with a rat, cheese, rat hole and an exit door
• Shelves featuring beauty products, diapers, dog food, pastries, fruits, vegetables and more—including Krusty-O's and Chef Lonelyheart's Soup for One
• Refrigerator cabinets with a variety of beverages including cans of Buzz Cola … and frozen Jasper
• Counter with a cash register, magazine and card display, lottery machine, hot dog oven, donut display and a Squishee dispenser with two Squishees
• Chief Wiggum's police car featuring an opening trunk, removable roof and space for three minifigures

Many more pics below.

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