Almap BBDO, Ogilvy & Mather and Coca-Cola were among the big winners at the 2012 El Ojo de Iberoamérica festival of creativity, which wrapped up Friday after honoring the best creative work in Ibero-America (essentially Latin America plus Spain and Portugal).
Almap was named the best agency, Ogilvy the best network, and Coke the best advertiser. Almap's Luiz Sanches was honored as the region's best creative director, Primo as the best producer, and Nico & Martín of Pulse Films as the best directors.
David Droga of Droga5 wrapped up the week's conference program with a presentation that called on advertising creatives to use their talents for good, not just for business. "We are not only creators of advertising, we are creatives. Therefore, we can create ideas not just to sell, but to work on behalf of humanity," he said.
Below, check out all of the winners of El Gran Ojo, or the Grand Prix, for each category.