Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world.
The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais.
72andSunny's spot, meanwhile, eschews the comical for the aspirational, suggesting the Galaxy S6 is about feeling more alive "when possibility becomes reality, when the future becomes real."
There's plenty of other Galaxy S6 work to check out, too, not just from Samsung but from its carrier partners as well—for example, this new mcgarrybowen spot for Verizon Wireless.