"Rock out in comfort" is a headline that will horrify rock 'n' roll purists—but Ringo Starr doesn't care. The Beatles drummer is relaxation personified in his first campaign for Skechers, as the brand continues its association with aging legends following the Pete Rose ad on the Super Bowl.
Check out the commercial and print work below.
"I love to be relaxed," Ringo says in a statement. "I don't know why people think because you're a well-known pop star that we relax differently. We don't—we hang out at home, we have dinner, go to the movies. I like to actually sit on a beach in the sun and listen to the waves. But you can't do that every day, can you?"
Ringo released his 18th solo album, Postcards from Paradise, on March 31 and will be inducted into the Rock and Roll Hall of Fame as a solo artist this Saturday.