Quantcast
Channel: Adweek Feed
People Here Also Viewed:
Viewing all articles
Browse latest Browse all 7988

How to Make Food Ads Look Delicious in Super Slow Motion

0
0

Feast your eyes on this self-promo clip from German commercial production house The Marmalade. It's a tasty behind-scenes look at how the company achieves mouth-watering slow-motion visual effects mostly for a range of food and beverage clients. Robotic arms, special software and high-frame-rate camera techniques yield a fusion of art, technology and commerce that transcends run-of-the-mill advertising. These super-slo-mo effects serve up real food (sorry, CGI) and go way beyond pretty-ing up hamburgers. We're dipping into the realm of the giddily surreal, where wine and beer flow like liquid diamonds and molten gold, each bubble a plume of effervescent brilliance. Or something poetic like that. "A Sensory Journey" is promised, and delivered, in an Asian spot for KFC, with a psychedelic explosion of dancing peppers and peanuts that's best savored in its full 30-second form on The Marmalade's site. (Last time I ate at KFC, I took a "sensory journey" of another kind right after.) Most striking, perhaps, is a YaJuice spot with a woman's pale skin and bright red lips peeking out from a sea of cherries. When she takes a bite of one of the juicy orbs in super close-up, it's almost like she's devouring a planet. I wonder if The Marmalade hasn't overreached, because most of this stuff looks too gorgeous to eat. Imagine what they could do with gravy. Via PSFK.


Viewing all articles
Browse latest Browse all 7988

Latest Images

Trending Articles



click here for Latest and Popular articles on Search Engine Optimization (SEO)


Latest Images